Call Norcross
The Death Star is gone. Above the forest moon of Endor, the sky, once choked with laser fire and TIE-fighter wreckage, now rains down ion energy and glittering debris. As the Ewoks and Wookies dance beneath the falling light, the Empire lies in ruins.
But this isn’t just a story about “hokey religions and ancient weapons.” It’s a metaphor for the high-stakes battle between American racetracks and Real Estate developers.
The Developers’ Death Star
For over a decade, developers (the Sith) have been encroaching on our territory. They buy land next to established tracks, build sprawling luxury subdivisions (the Death Star), and fill them with tenants (Stormtroopers). Then, like clockwork, these new residents complain about the noise until the city forces the track to go dark.
For a long time, the Rebels were losing. We watched our “safe spaces” vanish as homeowners, fueled by “haterade,” lobbied to shut us down. Ironically, those same people are the first to complain when street drifting, highway racing, or “take-overs” delay their dinner reservations. They kill the tracks, then wonder why the racing moved to the streets.
A New Hope in Banks County
But for the first time in an age, the Rebels just scored a massive win.
Last week, the Banks County Board of Commissioners made a decision that sent shockwaves through the Atlanta car scene. In a unanimous vote to conditionally re-open the Atlanta Dragway, the Board essentially fired a pair of proton torpedoes straight into the exhaust port of the Residents lobbying. The Death Star has been neutralized.
Return of the Solo
This victory hits home for us. Longtime fans will remember when our founders, Boris, Tony, and Harold, would pull up to the strip for Test & Tune nights, smoking everything in the adjacent lane. From standing half-mile records to countless drag strip trophies, Solo Motorsports built its reputation on the track.
With the Atlanta Dragway roaring back to life, you can bet your last galactic credit that we’ll be out there taking advantage of the win. And now, with our specialized performance and dyno tuning packages, you can join us in the winner’s circle.
The war isn’t over, but today, the Rebels are on top. See you at the starting line.
